Heidi Zak, CEO ThirdLove

Heidi Zak (left) and Ra'el Cohen, founders of ThirdLove. Running counter to an industry dominated by out-dated ideas of ‘sexy', Heidi Zak and the ThirdLove team, from their base in San Francisco, aim to empower women by allowing them to be comfortable and supported throughout their busy days as parents, professionals and at all times of the day.
None of us really agreed with it from the beginning.” Plus, the company had just come out with another campaign celebrating women's individuality with the slogan To each, her own.” It was like ‘what if a woman wants to be in the show or watch it, why are we telling them what to do?'” a source we'll call Kate said.



For instance, she felt not enough people told her how hard it was going to be, whereas I wished more people had told me how doable it all is. It took Zak a few months to bond with her first child, something a lot of women go through, but few openly talk about.
Women can now size themselves accurately in the comfort and privacy of their own homes using the ThirdLove Bra Sizing App , in addition to a Fit Finder quiz facility on the company's website, while the company has also developed half-cup sizes for all cups from A to E.

Whether they're developing the online experience, interfacing with our customers directly through customer service, or creating email content for social or marketing, all of it goes back to what does our customer want and how can we make her life better.
From marketing to product development, data has allowed ThirdLove to grow faster than any other online bra and underwear startup. The chief marketing officer of Victoria's Secret's parent company had recently made controversial comments about transgender models during an interview with Vogue.

They also wanted a superior product that was more comfortable, better fitting and offered more size options than any other lingerie ThirdLove brand. Victoria's Secret continues to dominate the market, and I don't think they have changed or seem to be changing anytime soon.

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